COLOURS, adalah nama baru dari majalah pesawat GARUDA INDONESIA
Take a quantum leap with Garuda
- Colours – Majalah Garuda Indonesia
- Garuda Indonesia has successfully achieved the aspirations of its aggressive expansion programme codenamed “Quantum Leap”, resulting in a complete top-to-bottom relaunch, with a massive investment in aircraft and continuously refined services. These efforts have culminated in Garuda Indonesia attaining the prestigious status of 5-Star Airline, making it Indonesia’s first and only 5-Star Airline, one of only seven in the world.
- Passenger numbers are set to reach 30 million in 2015 as the airline continues to increase traffic by 30% a year. As Garuda Indonesia reaches a fleet strength of 132 aircraft over the next two years the number of flights will grow to over 420 a day serving a total of 62 domestic and international destinations.
Colours – Majalah Garuda Indonesia
In-Flight Advertising (Garuda Magazine – COLOURS)
The key benefits :
* Reaches a high volume readership of 2.5 million passengers a month
* Offers the opportunity to influence 1.84 million local consumers each month
* Captive readership with greater attention paid to commercial messages
* Reaches high spending consumers in the mood to buy
* Each flight offers an opportunity to engage with a new and fresh audience
* Credible alternative to other local magazine and newspapers.
The New In-Flight Magazine COLOURS
Colours was created as the result of a complete redesign of the in-flight magazine in 2013 to match the airline’s drive to achieve a 5 star rating. Now that Garuda Indonesia has achieved a 5 star status, Colours has never been more relevant, offering each and every passenger a truly first-class reading experience to suit.
Passengers can enjoy editorial and photographic content that grabs their attention from page one with rewarding articles of real value to a domestic and international readership.
It is available in the seat pocket on all flights and in the executive lounges. It is also sent to members of the frequent flyer programme and it is now available digitally on (Rizky to list digital platforms). A separate version of the magazine is produced specifically to appeal passengers travelling to the Middle East.
As the national flag carrier Garuda Indonesia is charged with serving and expanding the domestic route network across the whole of Indonesian archipelago, flying to over 45 local destinations. With 80% of passengers flying on routes within the country, the in-flight magazine offers advertisers the unique opportunity to reach and influence large numbers of local consumers as well as quickly widening market penetration among international passengers.
Winners of 23 International Design and Magazine Awards
- Creativity International Awards 2013 – Gold (Magazine Design – Complete March 2013)
- Creativity International Awards 2013 – Gold (Editorial Design – Masterclass April 2013)
- Davey Award – Gold Awards (Colours March 13 – Fashion – Editorial – Multi-Page)
- Creativity International Awards 2013 – Gold (Editorial Design – Masterclass May 2013)
- Creativity International Awards 2013 – Silver (Magazine Photography – Fashion – Circus March 2013)
- Creativity International Awards 2013 – Silver (Editorial Design – Trans Flores Highway March 2013)
- Creativity International Awards 2013 – Silver (Editorial Design – Santorini March 2013)
- Creativity International Awards 2013 – Silver (Editorial Design – Masterclass March 2013)
- Creativity International Awards 2013 – Silver (Editorial Design – Amsterdam March 2013
- Creativity International Awards 2013 – Silver (Editorial Design – Queensland March 2013
- Creativity International Awards 2013 – Silver (Editorial Design – Cover April 2013)
- Creativity International Awards 2013 – Silver (Editorial Design – Cover May 2013)
- Creativity International Awards 2013 – Silver (Editorial Design – Complete April 2013)
- Creativity International Awards 2013 – Silver (Editorial Design – Complete May 2013)
Quick Facts
Annual Passenger Numbers
Year 2014/2015 = 30.0 million
Year 2012/2013 = 24.0 million (est.)
Year 2011/2012 = 15.4 million
Year 2010/2011 = 12.8 million
Estimated Passengers by Destination for 2015
Domestic 23 million, International 7 million, TOTAL 30 million
Colours – Majalah Garuda Indonesia
The magazine is published monthly and is available in the seat pocket (Garuda Indonesia)
For advertisement, please call : +62 81399808066, email : marketing@doremindo.com
Majalah Colours 